To all those who think that social media usage is going down the drain in Germany, here are some facts to withdraw your statements.
- More than three-fourths of the total German population are making use of the internet almost every day in some way or the other.
- Almost 75% of the Germans have at least one active social media account, out of which the maximum falls under the age group of 14 years and 29 years.
- Germans spend at least one-fourth of their browsing time on social media networks.
Social Media Players in Germany
- The most popularly used social networking sites are found to be Facebook, Instagram, XING, LinkedIn, YouTube, Google+, and Pinterest.
- Although several other social media platforms have been launched in the past, they have met their doom even before gaining recognition. Some of these include studivz, wer-kennt-wen.de, and Lokalisten.de.
- Without a doubt, Facebook ranks the first position in the world of social media.
- On the professional front, Germans have their own equivalent to LinkedIn, which is none other than Xing. However, LinkedIn is making it a point to catch up with Xing where the number of LinkedIn users are on the rise, thus creating competition to Xing.
- However, Twitter is one social media network that is not used commonly in Germany mainly because of the character limit.
- On the other hand, people resort to Instagram and Pinterest to share photos and upload images than on any other social media platform. Instagram is the favorite of most German marketing agencies including that of Galaxy Marketing.
- Another interesting fact is that while Google+ is just moderately popular in certain countries, it is finding widespread use in Germany mainly because of the unlimited character limit and the benefits it offers towards Google’s search engine optimization.
Therefore, the use of social media is no less in Germany than in any other country.